Article marketing, which is also called bum marketing in the online world, is a great way to drive traffic to your site and get backlinks, which are very important as well. Some people think that simply throwing up a random article onto an article directory will do them good, but there are specific things that you need to do with your articles in order to make them profitable.

First, don’t submit your articles to directories that don’t have some sort of Google juice or it will be a waste of your time. Directories like ezinearticles.com and goarticles.com are a good place to start. A page rank of at least 4 or 5 should be a requirement for the articles.

Next, do your research on your keywords. What keywords do you want to be ranked for? You can use Google Adwords tools and other keyword tools to find the best keywords for your site. Optimize your articles for those keywords but don’t have them used more than 2% of the time, or most directories will reject them.

Also, be sure that your article resource box is filled out properly as this is the way that you get backlinks and have people click through to your money site. If you are not a very good writer or it takes you over an hour to write an article, you may want to consider outsourcing your writing to speed up the process and to make your articles sound professional.

Since you are new to online marketing and want to learn more about article marketing, I suggest that you check out http://www.mattbacak.com for some great information on marketing. He is a skilled veteran in this field and he has some great tips and tricks that he is willing to share to anyone who asks.